“One piece of information I came across while writing this book is that most small businesses are making it past their first year,” he said. He also found that while there are myriad resources available to entrepreneurs, he didn’t find anything that provided the help he would have found most useful that was comprehensive enough to include all of the steps. In that process and while running and counseling multiple companies in the years during and since he realized that several core concepts made a significant improvement in the companies he was running. Perhaps I’ll need to obtain a copy and write a review.Ĭhad earned his MBA two years ago. Here are some nuggets of wisdom in what they’ve had to say:Ī Book in Two Weeks? Chad Reinertson, Don’t Start Your Own Business (A Startup Handbook for Entrepreneurs)
Getting your first book published this way is easier than ever before, it turns out. If your interest is piqued, should you work with a national publisher or should you self publish? Perhaps I’ll examine the pros, cons and how-to’s of winning a publishing contract in another column, but for today, I’d like to share the results of three first time authors. A solid book can enhance an executive’s validity as an established “thought leader” on topics such as How to Use Facebook to Grow Your Small Business (I recently covered this new book from Wiley & Sons by Ramon Ray). Being a published author enhances their credibility and stature, which is certainly good. Other authors publish books to document their business philosophy and thinking. That said, there is much success for books such as “31 Tips to Increase Your Business, Using LinkedIn” (an ebook by the founders of .) It’s not a book about “them,” but 30-plus percent of the people who download it and read it end up engaging and buying sales-acceleration software from them. You will incorporate your thoughts and experiences into the material, naturally, but fascinating as you may be, the book will be about serving your readers. In the nonfiction arena, especially for a first time book, unless you are household-name-level famous, you will be most successful writing about a Big Idea – how to accomplish something better, become richer, thinner, more socially conscious or more successful in business.
If you have an appealing story for a specific genre, such as Vampire novels, you may be successful in writing a book. If you are a visible figure, you may benefit from sharing your insight and expertise in a book. Could you publish your own book? Author Chad Reinertson says it may be easier than you think.īut outside of direct revenue, your incentives to write a book as a businessperson could be surprisingly high.
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