I’m still at these fashion weeks, but I feel that I don’t want that to be my main work. It’s about photographing people who expect to be photographed in a fashion circus and whatnot. It’s a sad economical fact that makes it somewhat less romantic and special and real. If I took a stupid picture of Anna Della Russo, I can probably sell it to a hundred magazines. If you take a nice picture in Jakarta, very few magazines in Europe or anywhere would buy it – it would be very rare. So on one hand, it’s a good business model and it is interesting, but on the other hand it has kind of killed the reality.
It’s difficult to make a living, so the only way was to fly to Paris and take ten thousand pictures of all the top editors in the world and sell it to all the magazines, then you can make money like that. Then in the last 3 or 4 years, many people realized that it takes much time to run a blog. You would see blogs like that appearing in many cities all around the world. It was about walking in the sun, in the snow, in the rain, and finding someone who didn’t know he would be photographed, so it was genuine. Back in 2006 street style was about the streets.
It’s a major evolution in my work over the last few years because I just observed how everything has changed from the early years of street style. We read an article on the Daily Beast where you are quoted saying “it’s no longer about fashion people inspiring fashion people, it’s about real life inspiring people…” Can you elaborate on this statement?
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